The world of the smartphone is not a two-horse race. True, Apple and Samsung are between them taking a lot of market share. But the players in the rest of the market are world-class: Nokia, Sony, BlackBerry and HTC, for instance.
Apple
is currently gunning for the premium end of the spectrum with a pricey iPhone 5
and, for less wealthy customers, refreshed versions of its crowd-pleasers from
previous years, the iPhone 4 and 4S. Samsung has a whole bunch of handsets
including its aggressively priced flagship the Galaxy S III. In a month's time
that'll be replaced by a similarly styled but more powerful Galaxy S 4.
So where does HTC fit in? Its
latest model is a stunningly-designed high-end phone that holds its own even in
the company of the iPhone. Look no further than the back: it's all aluminium
apart from the glass camera lens and assorted other little bits. But this is a
technological breakthrough. Previously, phones have needed plastic or glass
sections on the back to let the phone signal through.
The metal jacket gives the phone a
premium feel. And it works: in testing the phone thoroughly over the past ten
days the signal quality rarely dropped and call quality was about the best I've
ever heard. This, of course, is important as however smart your phone is, it
needs to be good at the basics, too.
The HTC One has exceptional build
quality, too: it feels like one piece of machinery with no join to get in the
way. HTC has a history of well-made handsets, from its handsome Legend phone –
also big on metal – onwards. But this is certainly the company's stand-out
hardware.
Flip it over and the second
eye-catching feature is revealed: a 4.7in display which has a higher pixel
density than any on the market. There are 468 pixels per inch. You don't need
to try and count them – this resolution is so rich it makes text look as smooth
and detailed as a book.
And the size is big enough to
prove pretty immersive, making it a great phone on which to watch video or
check out the photos you've snapped.
The camera is probably HTC's big
risk. Where the latest flagships from Sony and Samsung feature 13MP sensors,
this one has just 4MP. This is not an economy measure. HTC's theory is based on
the knowledge that the megapixel race isn't always the best way to go –
headline-grabbing though it is. Too many pixels in the small space of a phone
sensor can mean they're so small they're gasping for light.
The One's pixels are considerably
bigger than most smartphones can manage. This helps in low light – always the
trickiest for cameraphones to conquer and annoyingly also the very place many
photos are snapped: parties, clubs, restaurants.
And the results justify the risky
strategy: you can take photos on this phone which would be murky and
indistinguishable on other cameras. Unless you use the flash, of course, in
which case detail is bleached out anyway.
HTC has also built strong sound
into the phone, thanks to its connection with Beats Audio. Two front-facing
speakers give a beefy effect to video playback, though unsurprisingly the audio
sounds best through headphones.
Then there's Blink Feed – a new
interface designed to make it quick and easy to snack on information from
sources like Twitter, Facebook and news organisations like the Independent.
This is a highly attractive ribbon of images and text tiles which keeps you
effortlessly up to date with your social networking and the world around you.
Don't care for it? Swipe right and
you're back in the more familiar world of apps and widgets that
characterise
the Android smartphone.
HTC has some gimmicks built in,
too. Like the infra-red blaster which ensures that the phone can work as an
efficient TV remote. It's easy to set up and the result is effective: once
you've told it what TV and set-top box you have, it will show you selected
highlights for now and later, changing channel smoothly when you touch a
programme's icon.
Maybe you don’t need a TV remote
on your phone. Never mind, there’s plenty else to enjoy here.
This is a 4G handset. It’s
compatible with the three frequencies the UK is using, ie 800/1800/2600 MHz, so
it has the potential to be blindingly fast on all networks in due course. For
now, though, if you want the fastest data connections, your only option is EE.
Battery life is unexceptional
though should still get you through to an evening recharge. In fact, battery is
about the biggest Achilles' heel here. It's hard to dislike a phone that is as
handsome, well-made and thought through as the HTC One.
It certainly has a hard battle
ahead to squeak in between the inevitable sales of Samsung's and Apple's
crowd-pleasers, but if there's any justice, it will.
Source: www.independant.co.uk
No comments:
Post a Comment