Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from 1992 to 1993 in Canada and the United States, and for a short time in Australia. Crystal Pepsi was sold for a longer time in Europe.
In the early
1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution, the idea spread to many companies,
including PepsiCo. Crystal Pepsi was marketed as a caffeine-free "clear
alternative" to normal colas, equating clearness with purity and health. Its marketing
slogan was "You've never seen a taste like this".
Initial sales
were good but quickly fell. Pepsi pulled the
drink off the market and returned several months later with a reformulated citrus drink titled "Crystal From Pepsi", but this was short-lived as
well.
No comments:
Post a Comment